The story · 2004 to present

New York builds all year.
This is where it plays.

Twenty years of taking play seriously.

When was Silicon Alley Sports founded?

Silicon Alley Sports started in 2004, when eight digital media execs went looking for a reason to get out of the city and actually get to know each other. Nine holes, lunch after, and everyone agreed it was worth doing again. The next year, everyone brought a guest, and the field doubled. It happened again the year after that. Today our events bring over 250 builders and players together each year: founders, investors, and operators from across New York’s tech community.

The idea hasn’t changed. We play, everyone talks to everyone, and whatever’s left over goes to our impact partners. The same house rules apply to everyone, so nobody gets frozen out and nobody holds court. People tell us the day feels different from the usual industry event. That’s the point.

Along the way, we’ve been covered by the Wall Street Journal, the New York Times, Business Insider, and Betabeat.

What are the golden rules?

There are more competitive sporting events. There are bigger fundraising events. The magic is the combination of both, with the golden rules we’ve laid out.

We set them very early on, and we say them out loud at every event.

  1. 1No assholes.
  2. 2Leave your ego at home.
  3. 3Talk to anyone and everyone.
  4. 4No one eats alone.
  5. 5Be present.

Why “Silicon Alley”?

Before there was a New York tech scene, there was Silicon Alley: the stretch of Manhattan running from the Flatiron District down Broadway where the city’s earliest internet companies set up in the 1990s. The name was a wink at Silicon Valley, and for a while the neighborhood even had a sign to prove it, the famous “Welcome to Silicon Alley” billboard DoubleClick hung by the Flatiron.

The digital pioneers who built there are the ancestors of every founder in our field today. We took the name because that is who we are: the Alley, a couple of decades on, still up for a game.

How did it grow?

2004
Eight digital media execs, nine holes, lunch after. Invitation only, back then, because everyone fit at one table.
2005 to 2014
The field grows every season, by word of mouth only. It has never been advertised.
2015
We add tennis, and a summer date with it.
2020 to 2022
Covid. No events for three seasons.
2023
Pickleball joins the flagship day, played beside the golf. The golfers were skeptical for about an hour.
2026
Our first padel invitational, indoors in the dead of winter. Then rain takes the tennis date; the field moves five weeks and shows up anyway.
2027
The flagship turns twenty.XX.
Four friends arm in arm on the tee, clubs in hand

The way it started: a few guys who wanted to play

Who has won the invitationals?

Golf, since 2010

YearChampions
2026Peter Chen, Pete Deutschman, Michael Duda, Adam Liebman, Brendan Ripp
2025Tyler Strods, Andrew Hammer, Chris Macri, Steven Jackson
2024Pete Deutschman, AJ Kintner, Jonah Mytro, Joe Hughes
2023Tom Zombeck, Chuck Gorra, Chris Hogan, Maikel O’Hanlon
2022Suspended due to Covid
2021Suspended due to Covid
2020Suspended due to Covid
2019Pete Deutschman, Dan Baker, Matt Tepper, Brian Mitchell
2018Phil Ardizzone, Matt Chesler, Richy Glassberg, Keith Gooberman
2017Stuart Coleman, Chris Cunningham, Steven Woolway, AJ Kintner
2016Eoin Townsend, Matthew Apprendi, Adam Pauska, Christopher O’Hara
2015Phil Ardizzone, Sapan Vyas, Calvin Wong, Chris Hogan
2014Patrick Callinan, Jeff Barrish, Scott Rosenblatt
2013AJ Kintner, Steve Farella, Eric Danetz, Rory Maher
2012Matt Minoff, David Doft, Jason Ostheimer, Jason Kelly
2011Kenneth Herman, AJ Kintner, Nikhil Sethi
2010Kenneth Herman, Alan Laifer, AJ Kintner, Lorne Brown

Tennis, since 2016

YearChampions
2026Matt Tepper, Justin Goldman
2025Phil Michaelson, Justin Goldman
2024Nick Cromydas, Justin Goldman
2023Alex Ubaydov, Justin Goldman
2022David Tyree, Christian Jorg
2021Nick Cromydas, Michael Rothman
2020Suspended due to Covid
2019Nick Cromydas, Eric Danetz
2018Habib Khoury, Vik Mehta
2017Ben Kartzman, Stuart Coleman
2016Ben Kartzman, Stuart Coleman

Pickleball, since 2023

YearChampions
2026Vinodh Bhat, Lee Nadler (Flight A)
2025Champions to be confirmed
2024Jonathan Raude, Lee Nadler (Flight A; Flight B: Erez Schnaittacher, Robbie Leiter)
2023Lee Nadler, Jeff Sternberg (Flight A; Flight B: Brandon Martinez, Jeff Bussgang)

Padel, since 2026

YearChampions
2026Vinodh Bhat, Jack Mahoney (Inaugural invitational)

The Icon Award

Some people make the community what it is, year after year, whether or not they take home a trophy. The Icon Award is for them.

Honorees

YearChampions
2026Cammy Keiler, Lee Nadler (Inaugural class)

Where does the money go?

Profit margin: 0.00%. By design.

Everything left when a season closes goes to our impact partners. Over twenty years, that has included:

Code.org · Meals on Wheels · American Cancer Society · Mozilla Foundation · Venture for America · Charity: Water · Team Daya · Sandy Hook Promise

Silicon Alley Sports · Est. 2004-ishPlay well, do good